Metro Railway Kolkata has taken several initiatives to enhance its Non-fare Revenue. Even during the worldwide pandemic, corporate houses have been responding to such initiatives.
In one such unique initiative, it has been decided to brand all 304 smart gates of different stations of North-South Metro corridor, having huge eyeball attractions.
One Educational App maker has recently got the branding right of these smart gates for five years. They have started to display their App details on these gates. Branding work of all North-South Metro gates will be completed soon.